Yum Crumbs isn’t just a fun name—it’s a dessert brand that has captured the hearts (and sweet tooths) of dessert lovers all across America. What started in a home kitchen is now a growing brand that even landed a deal on Shark Tank.
So, how much is Yum Crumbs worth in 2025? What helped this small business grow so fast? And how did it go from baking sweet crumbs at home to selling in major stores? In this article, we’ll explore Yum Crumbs’ story, Shark Tank journey, business model, earnings, and everything that makes this dessert company stand out.
What is Yum Crumbs?
Yum Crumbs is a company that makes ready-to-use dessert toppings with bold flavors. These toppings are made from real cakes, cookies, and popular sweets, giving desserts a crunchy and flavorful twist.
You can use Yum Crumbs on:
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Ice cream
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Cupcakes
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Donuts
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Yogurt
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Milkshakes
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And more
Some of their popular flavors include:
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Strawberry Shortcake
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Banana Pudding
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Cookies and Cream
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Fruity Pebble
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Chocolate Eclair
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Banana Cream Pie
Both home bakers and professionals love Yum Crumbs because it saves time and adds amazing taste without extra effort.
Who Started Yum Crumbs?
Yum Crumbs was founded by Delson Jeanvilma, a father, baker, and entrepreneur from Florida. He started the business in 2020 during the COVID-19 pandemic, a time when many people were baking at home. Delson began experimenting in his own kitchen, trying different cake-based toppings. His goal? To help people easily add flavor and crunch to desserts without needing extra ingredients. Soon, his wife and children joined the business, turning it into a family-run dessert brand with big dreams.
Shark Tank Changed Everything
In 2024, Delson and his son Zaydon appeared on Season 15 of Shark Tank. They confidently pitched Yum Crumbs to the Sharks with great numbers and strong passion.
What They Asked For:
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$100,000 in exchange for 10% of the business
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Business valuation: $1 million
Key Highlights:
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Over $1.7 million in lifetime sales
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$900,000 in expected revenue for 2023
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Estimated profit of $200,000
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Products sold online and in retail stores
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Fun DIY dessert kits for families
The Sharks were impressed. After negotiations, Barbara Corcoran and Daymond John offered $100,000 for 20% equity. Delson accepted—and Yum Crumbs became part of the Shark Tank family. Yum Crumbs’ appearance on Shark Tank helped the business grow quickly. It shows how powerful a Shark Tank deal can be. Many businesses from the show have gone on to be very successful. For example, you can learn more about the Most Successful Shark Tank Deals and how these businesses became billion-dollar brands.
Yum Crumbs Net Worth in 2025
As of 2025, Yum Crumbs is estimated to be worth $2.8 million. This number comes from several key points:
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$1.7+ million in total sales by 2024
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Nearly $1 million in projected revenue for 2024 alone
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Increased brand visibility after Shark Tank
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New retail partnerships
The business has grown fast:
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2020: Valued at around $50,000
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2022: Nearly $500,000
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2023: Passed the $1 million mark
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2025: Estimated at $2.8 million
The Shark Tank deal helped boost the company’s value by nearly three times in just one year.
How Yum Crumbs Makes Money
Yum Crumbs uses several ways to earn money—not just one. Their income comes from a mix of online sales, retail, and bulk orders.
1. Online Sales (Direct-to-Consumer)
Their main website, yumcrumbs.com, sells:
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Individual flavors
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Bulk packs
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Sample kits
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Seasonal and limited-time products
2. Retail Partnerships
A big boost came from a deal with Wawa, a well-known convenience store chain. Wawa started using Yum Crumbs on its bundt cakes, helping with brand exposure and wholesale income. Other cafes and bakeries also use Yum Crumbs in their desserts.
3. Bulk and Wholesale Orders
Yum Crumbs offers custom and bulk orders for:
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Professional bakers
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Event planners
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Ice cream shops
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Dessert bars
This B2B (business-to-business) setup brings in steady revenue.
4. DIY Kits and Gift Boxes
They also sell kits that come with toppings and cupcakes or cookies—perfect for kids, families, or holidays like:
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Valentine’s Day
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Christmas
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Birthdays
These kits make dessert decorating fun and easy.
Social Media: A Smart Marketing Move
Yum Crumbs has gained a lot of attention through smart marketing on social media. Here’s how they do it:
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Instagram: Features mouth-watering dessert photos
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TikTok: Fun short videos with recipes, tips, and reviews
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Facebook: A community space for bakers and fans
Food bloggers and influencers have also helped spread the word. User-created content built trust and brought organic traffic to the site.
What Makes Yum Crumbs Different?
In a crowded dessert market, Yum Crumbs stands out with its unique products and family-first values.
1. Niche Product
They don’t sell full desserts—only toppings. This puts them in a category with less direct competition.
2. Real Ingredients
Many toppings are made from actual cakes and sweets—not fake flavors. This makes them taste better and feel more authentic.
3. Family Branding
Delson often includes his children in marketing, giving the brand a fun, family-friendly vibe.
4. Easy to Grow
The product is simple to store, ship, and sell—perfect for online and retail expansion.
Challenges and Lessons from Shark Tank
Even with success, Yum Crumbs has faced some growing pains. Delson had to learn how to:
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Manage large orders
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Balance work and family
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Keep track of inventory
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Scale the business without losing quality
Thanks to Barbara and Daymond’s help, Yum Crumbs now has access to expert advice, marketing help, and bigger sales channels.
What’s Next for Yum Crumbs?
Delson and his family are dreaming big. According to social posts and interviews, the company has big plans like:
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New flavors released all year
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International shipping
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More partnerships with grocery stores
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Custom DIY kits for weddings and events
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Subscription dessert boxes
These ideas could raise their value even more in the next few years.
Final Thoughts: A Sweet Success Story
Yum Crumbs is a great example of how creativity and passion can turn a small idea into a million-dollar brand. From a home kitchen to Shark Tank, Delson Jeanvilma and his family have built something truly special. With a projected net worth of $2.8 million in 2025, Yum Crumbs is growing fast—one crumb at a time. While not every business on Shark Tank becomes a success, those that do prove that a great idea, a solid product, and hard work can turn a small business into a big brand. To see how Shark Tank helped a dessert brand grow from a home kitchen to national stores, read about the Yum Crumbs net worth journey.
FAQs About Yum Crumbs
Q: What is Yum Crumbs’ net worth in 2025?
A: It’s estimated at $2.8 million.
Q: Who owns Yum Crumbs?
A: The company was started by Delson Jeanvilma, along with his wife and kids.
Q: Where can I buy Yum Crumbs?
A: You can order online at yumcrumbs.com or find them in select stores like Wawa.
Q: Did Yum Crumbs get a Shark Tank deal?
A: Yes! Delson accepted a deal with Barbara Corcoran and Daymond John—$100,000 for 20% equity.